Unfolding the Truth About Beer

Beer is the best damn drink in the world, yet not everybody what it is. Some of us at li9ht Brand Communications had ever drink a pint, but all of us didn’t even know what beer really was when PT Multi Bintang Indonesia Tbk. (MBI), the producer of Bir Bintang, Heineken, Bintang Zero, Green Sands and Recharge presented us the opportunity to get a hand at their beer products by conceiving and designing a distinctive booklet that unfolded the truth about beer. The booklet will be handed over to people coming to MBI’s breweries for a so-called “brewery visit”.

After hours of intense brainstormings among ourselves and with the client and one time brewery visit to the company’s one of two plants in Tangerang (the other being in Mojokerto, East Java), li9ht’s creative team came up with an out-of-the-box booklet design concept that represented the MBI’s spirit—enjoyment. The content discloses facts about beer that we assumed most people don’t know about. The booklet takes the form of a big glass tankard full of beer and foam with the Heineken and Bir Bintang logos on the body of the glasses. This is to tell the audience what to find “what is inside a glass of beer”.

CLIENT: PT Multi Bintang Indonesia Tbk.

PROJECT: Beer Booklet

CREATIVE DIRECTOR: Anto Dwiastoro

COPYWRITER: Anto Dwiastoro