The
Jakarta-based PT Putra Perkasa Abadi or PPA Coal ventures in the field of coal
mining as a contractor. It summoned li9ht Brand Communications’ assistance in
developing the company’s visual and verbal identities. Environmental issues have
been emerging lately, so we recommended the client to pick it as the central
theme. Coal mining has been blamed for environmental damage, so it will be wise
to brand PPA Coal as a coal mining contractor that cares for the conservation
of the environment. The logo design started off as a stylized form of a coal
(represented by the light to dark grey cube) which is overwhelmed by a bigger light
green cube that represents the green and clean environment. The entire design
connotes that PPA Coal applies a green operation of coal mining.
The kind of typography that we selected for the name of the company gives the impression of being playful so as to make it perceived as a "user-friendly" service company.
The kind of typography that we selected for the name of the company gives the impression of being playful so as to make it perceived as a "user-friendly" service company.
The
slogan at the bottom literally signifies that
customers will be taken into deeper levels of the soil, where the best quality
coals are usually found, and it is also an idiom which means “to improve”. In
other words, PPA Coal improves the way coal mining is done and it will improve a
customer’s coal trade.
CLIENT:
PT Putra Perkasa Abadi
PROJECT:
Visual and Verbal Identity Development
CREATIVE
DIRECTOR: Anto Dwiastoro
COPYWRITER:
Anto Dwiastoro
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