Bridgestone
tires’ users are car owners, and car owners love to display functional trinkets
all around the inside of their cars. That was why Bridgestone promoted a rubber
dashboard pad that can hold coins, a cellphone, or any other small items that
are easily lost, for a purchase of two tires.
There
is nothing special with a square dashboard pad with the Bridgestone logo
printed on it, so li9ht Brand Communications’ creative team created a distinctive
print ad and store banner to make it, at least, look special. We did an ad with
a classic shade simply to give the impression that Bridgestone tires have been
long in the market. A straight headline that says “Buy 2 Bridgestone Tires and
Get a Dashboard Pad for Free”, and straight visual. Our consideration was that
the message must be direct without bluff.
CLIENT:
PT Bridgestone Tire Indonesia
PROJECT:
Print Ad and Store Banner for Sales Promotion
CREATIVE
DIRECTOR: Anto Dwiastoro
COPYWRITER:
Anto Dwiastoro
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