Rolling A Drink Bottle with Two Tires

We know by research that consumers want more than simply a product that marketers are selling to them. To keep them loyal to a particular brand, a particular marketer will launch sales promotion programs, either by price deals, loyal reward programs, sweepstakes or any other deals. To pull more consumers to buy Bridgestone tires, the Indonesian marketing office of the Japanese tire brand implemented a loyalty reward program, where consumers will get a Lock & Lock drink bottle for the purchase of two tires.

PT Bridgstone Tire Indonesia invited li9ht Brand Communications to work on the print ad and the store banner that promoted the program. The headline went straight: “Get 1 Cool Drink Bottle By Buying Two Tires”. But li9ht’s creative team went cutting-edge and produced a bent visual, where the two tires were shrunk and formed as if they were the bottle itself with the real cap on top.  

CLIENT: PT Bridgestone Tire Indonesia

PROJECT: Print Ad and Store Banner

CREATIVE DIRECTOR: Anto Dwiastoro

COPYWRITER: Anto Dwiastoro