Anto Dwiastoro has 20 years of
copywriting, creative directing, and branding experience on his back. Reading
history at the University of Indonesia’s Faculty of Humanities from 1987
to 1993, he will be coming back to his alma mater to speak at a public lecture
organized by the History Department for students taking a course in the history
of social networking. On March 20, 2013, Anto will perform a presentation on “Building
Brands 3.0—Konsepsi, Persepsi, Resepsi”. The above event poster was conceived
by him, showing his witty move, well known among his peers, by highli9hting the “U” and “I” letters that
happened to be found in the word “BUILDING”, which is known among the
University’s students as the initials of their alma mater. The public lecture
is organized in order to win a positive accreditation for the History Department.
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