How to Excavate More Money

Being a member of Trakindo Group of Companies, PT Chandra Sakti Utama Leasing (CSUL) provides its customers the convenience and benefit of having all of their leasing needs under one roof for the purchase of Caterpillar equipment. The company delivers a one-stop financing for the purchase of Caterpillar tractors, loaders, engines, generators, excavators and more, for the construction, mining, forestry, agricultural and energy sectors. Not all prospective customers of CSUL’s parent company, Trakindo, are aware of this freshen service, thus li9ht Brand Communications was called in to conceive and design its marketing kit.

The big idea was very simple. The Caterpillar equipment that customers buy are sometimes utilized for the “digging and dredging” of mining materials that were not known before, so we came up with a single keyword that may represent them all: “unearth” or “excavate”.  By digging into CSUL’s, Trakindo’s customers may find the best financial solutions ever offered to them, which eventually will make their businesses more profitable.  

CLIENT: PT Chandra Sakti Utama Leasing

PROJECT: Corporate Brochure

CREATIVE DIRECTOR: Anto Dwiastoro

COPYWRITER: Anto Dwiastoro