An
anti-aging and aesthetics clinic located in Cianjur, West Java, which was
started by a dermatologist invited li9ht Brand Communications to design its
visual and verbal identities. We came up with the name first, which is QSHANTIQ,
derived from the dermatologist’s name, Dr. Kishanti. The Qs in the name stand
for “quality”, while “shantiq” is a stylized form of “cantik”, Indonesian for “beautiful”. The logo uses typography and a
logogram which characterizes a woman’s head with a beautiful outlook.
The
concept for the visual identity departed from the idea that what makes one
beautiful is essentially one’s inner self, and QSHANTIQ helps its customers to reveal
that essence. Hence the headline in Bahasa Indonesia that says: “Discover the Essence of Your
Beauty”. Elements of green plants were added to give the impression that the
cosmetics and medicines used are entirely natural.
CLIENT: Dr. Kishanti
BRAND: QSHANTIQ
PROJECT: Visual and Verbal Identity Development
CREATIVE DIRECTOR: Anto Dwiastoro
COPYWRITER: Anto Dwiastoro
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