PT Multi Bintang Indonesia Tbk. has two
plants, one in Tangerang and the other in Mojokerto, East Java. The company
recently complied to a government’s regulation that rules companies to spend a
small portion of their profits for corporate social responsibility activities
that benefit the community and environment they found themselves among. Multi
Bintang launched a simple and easy-to-perform environmental conservation
program that engages its employees in their own neighborhood. It took the form
of a Biopori Infiltration Hole, an infiltration basin method intended to
address flooding by increasing the power of water absorption in the soil. The
company provided the drilling tool and hole covers to any employee interested
to participate in the program. li9ht designed the communication tools,
including this poster. The headline in Bahasa Indonesia says, “Great Things
Start Small.”
CLIENT: PT Multi Bintang Indonesia Tbk.
PROJECT: Biopori Infiltration Hole
CREATIVE DIRECTOR: Anto Dwiastoro
COPYWRITER: Anto Dwiastoro
Tidak ada komentar:
Posting Komentar