What
is more to say about plastic products? Now, here is a plastic product
manufacturing company, based in Sentul, Bogor, West Java that wanted to have an
image finer than its bigger, more popular competitors, while keeping its size
small. PT Arkan Indoplast Utama manufactures plastic packaging and other
products through blowing as well as injection moulds. Well known brands of
shampoos, lubrication, motorcycles, and electronics entrust their packaging and
parts to Arkan, while the company, realizing the waste may damage the
environment, practices the best approach to occupational health, safety, and
environment. There is more to plastics than mere manufacture, so li9ht Brand
Communications saw the need for Arkan to undergo a plastic surgery to produce
an image that has a finer quality.
The identity
development took the form of designing a new logo and improving the looks of
the company profile. The logo moved off from the chemical symbol of plastic
with the color green to signify Arkan’s care for the environment. It bears the
slogan “Beyond Plastics” to affirm the company’s undertaking that goes further
than manufacturing plastic products.
The three-fold
company profile design reveals a colorful display of products, people,
technologies and accents that will be perceived as being a modern and dynamic
company with an eye to the future.
CLIENT:
PT Arkan Indoplast Utama
PROJECT:
Corporate Identity Development
CREATIVE
DIRECTOR: Anto Dwiastoro
COPYWRITER:
Anto Dwiastoro
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