Most people in Indonesia believe that the
main cause of the inability to speak English among Indonesians equal to native
speakers is their interest to eat chili and fatty food. This is certainly not
true for the fact that native Indonesians who have spent some time in English-speaking
nations do not face the like fate. Now, Indonesian students do not have to go
abroad to master English equal to native speakers, since there is IALF to help
them out. The concept for this print advertising is simple: If you learn
English at IALF, no matter how many chilis you have eaten you still can say the
name of the famous American rock band equal to native speakers!
CLIENT: Indonesia Australia Language
Foundation—Surabaya
BRAND: IALF
CREATIVE DIRECTOR: Anto Dwiastoro
COPYWRITER: Anto Dwiastoro
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