The Energy-Saving Ecopia

PT Bridgestone Tire Indonesia entrusted li9ht Brand Communications with the creative design of the leaflet for its latest tire innovation, the eco-friendly ECOPIA. We thought about creating a minimalistic design, so readers may get the message right away. It’s a Japanese multinational company after all, so we thought a so-called Zen design approach might do. The low rolling resistance capability of the tire saves energy. This drove the idea of simply portraying the tire holding the needle of a fuel meter steady at the FULL position. The color green is used to represent the green product philosophy. 

CLIENT: PT Bridgestone Tire Indonesia

BRAND: Ecopia

ACCOUNT MANAGER: Nana Robert

CREATIVE DIRECTOR: Anto Dwiastoro
COPYWRITER: Anto Dwiastoro