li9ht Brand Communications is a young
company, founded recently, and will be forever young. The people that run the
company are young by age and young at heart, though. li9ht is not a big branding
consultancy firm like the giants that gave the world famous household names. It’s
run by a small staff who thinks big and has a big sense of humor.
Life is short, but people take life far
too seriously. But then we also take branding really seriously. Yet we do it
because it’s fun, and also because at one level it’s very important. What li9ht
Brand Communications does is working on branding flexibly—and flexibility is
arguably a weighty thing in contemporary life. We can go wherever we want and
learn as much as we want through every project that comes knocking on our door.
Because flexibility is what smart people
identify with, it is of massive importance in everybody’s life. And no branding
consultancy firm knows more about flexibility than li9ht Brand Communications.
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