Sailing Towards the Market

The Kuala Lumpur, Malaysia-based originally Indonesian VIER Group of Companies assigned the branding of its three subsidiaries to li9ht Brand Communications for our broad insight on ships and shipping and, of course, brand communication. Vierlines, Vier Cruisers, and Sunseeker Indonesia offer the rental of service vessels for the global oil and gas service industry, feeder container, luxury yacht charter and sale of Sunseeker luxury yachts.

li9ht’s creative team unpretentiously visualize the combination of ship technologies and luxury living of the customers on the marketing collaterals VIER Group ordered the concepting and designing to. A study implemented on prospective customers revealed that they are the kind of people who are focused, pay attention to detail, straightforward and love minimalistic design. We translated these in the designs displayed above.

CLIENT: VIER Group of Companies

PROJECT: Company Profile and Corporate Identity Development

BRANDS: VierLines, Vier Cruisers, Sunseeker Indonesia

CREATIVE DIRECTOR: Anto Dwiastoro

COPYWRITER: Anto Dwiastoro