In February 2013, li9ht Brand Communications' Key Branding Consultant, Mr. Anto Dwiastoro, was invited by the Ministry of Environment of the Republic of Indonesia (KLH) to prepare the content and direct the creative design of the production of a book that tells readers about the Corporate Social Responsibility (CSR) undertakings of 11 companies in Indonesia, which made them win the PROPER (Corporate Performance Rating Program) in 2012.
The title, A Journey to Gold: Mencapai PROPER Emas, Menyemai Kebajikan, Melindungi Lingkungan (A Journey to Gold: Achieving the Gold PROPER, Sowing Virtues, Protecting the Environment), represents the book's content that displays the process underwent by the 11 companies to protect the environment through applying CSR practices. It is like inheriting an environmentally and socially clean planet to the next generation. Hence, the stylized form of a mother (Mother Earth) giving the Earth globe to her child. The white, minimalistic space in the background simply represents cleanliness.
CLIENT: Kementerian Lingkungan Hidup/Ministry of Environment, Republic of Indonesia
CREATIVE DIRECTOR: Anto Dwiastoro
WRITER: Anto Dwiastoro
EDITOR: Anto Dwiastoro
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