The largest glass manufacturer in Indonesia celebrated
its 40th anniversary in April 2013, and a team was formed for the
production of a memorial book on the company’s history, from its inception to
today. Our key branding consultant who also happened to be a copywriter and
creative director was involved in the making.
The title, “Through the Looking Glass”, although the
same with Lewis Carroll’s 1871 work of literature (Through the Looking Glass, and
What Alice Found There), is an English idiom that refers to a mirror. A mirror
reflects the opposite from real life, such as clocks running backwards. As it
is used in Asahimas’ memorial book, readers go through words and pictures that
serve as “the looking glass” to find a world both clear and recognizable yet it
brings them to a flashback. “Through the looking glass” is like when we look at
ourselves in the mirror. Doing so, is in purpose to qualify ourselves, evaluate
our goods and our mistakes. Thus, “Through the Looking Glass” is extended as a
metaphor into any time Asahimas find itself and its achievements it is because
of its past.
Client: PT ASAHIMAS FLAT GLASS TBK.
Project: BILINGUAL MEMORIAL BOOK
Creative Director: ANTO DWIASTORO
Writer: ANTO DWIASTORO
Editor: ANTO DWIASTORO, RUSLI PRANADI & MASATO OE
Translator: ANTO DWIASTORO
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